Ramadania, Ramadania; Suh, Jaebeom; Rosyadi, Rosyadi; … - In: Cogent Business & Management 10 (2023) 2, pp. 1-15
domestic brands. Brand credibility and consumer ethnocentrism were found to have a positive effect on domestic brand purchase … customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand … credibility toward purchase intention to domestic products. The product category was cosmetic brands including Mustika Ratu, Sari …