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  • Search: subject:"brand expression"
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Year of publication
Subject
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Consumer behaviour 3 Brand management 2 Konsumentenverhalten 2 Markenführung 2 Relationship marketing 2 Beziehungsmarketing 1 Brand 1 Brand expression 1 Brands 1 Commitment 1 Communication 1 Consumer-brand relationship 1 Digitalisierung 1 Digitization 1 Fashion 1 Food brands 1 Internet marketing 1 In‐store manufacturer brand expression 1 Kommunikation 1 Loyalty 1 Luxury goods 1 Luxusgüter 1 Markenartikel 1 Marketing management 1 Marketingmanagement 1 Mode 1 Online-Marketing 1 Perceived value 1 Relational orientation 1 Sales promotion 1 Sales promotions 1 Trust 1 Verkaufsförderung 1 brand expression 1 communication 1 consumer behavior 1 content marketing 1 digitization 1
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Online availability
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Undetermined 2
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 research-article 1
Language
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English 3
Author
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Aurier, Philippe 2 Escobar Rios, Andrea 1 Mussol, Sarah 1 Sere de Lanauze, Gilles 1 Séré de Lanauze, Gilles 1
Published in...
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Central European business review : CEBR 1 International Journal of Retail & Distribution Management 1 Journal of retailing and consumer services 1
Source
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ECONIS (ZBW) 2 Other ZBW resources 1
Showing 1 - 3 of 3
Cover Image
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah; Aurier, Philippe; Sere de Lanauze, Gilles - In: Journal of retailing and consumer services 47 (2019), pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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Cover Image
Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe; Séré de Lanauze, Gilles - In: International Journal of Retail & Distribution Management 39 (2011) 11, pp. 810-835
‐store manufacturer brand expression. This concept encompasses three dimensions, namely perceived quality of in‐store manufacturer brand …
Persistent link: https://www.econbiz.de/10014803549
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