//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand formation"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
4
Markenführung
4
Brand
2
Markenartikel
2
Tourism
2
Tourism marketing
2
Tourismus
2
Tourismusmarketing
2
brand formation
2
Brand diffusion
1
Brand formation
1
Brand image
1
City marketing
1
Cultural heritage
1
HR marketing
1
Human Resource Management
1
Internet marketing
1
Kulturgüter
1
Markenimage
1
Online-Marketing
1
Outsourcing
1
Personalmanagement
1
Personalmarketing
1
Place marketing
1
Social Web
1
Social media
1
Social web
1
Stadtmarketing
1
Standortmarketing
1
Territory
1
VIKOR method
1
World heritage sites
1
brand
1
brand development
1
brand management
1
branding
1
classification
1
competitiveness
1
destination branding
1
development
1
more ...
less ...
Online availability
All
Free
3
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Aksom, Herman
1
Bilorus, Tetiana
1
Bosovska, Myroslava
1
Firsova, Svitlana
1
Hatch, Mary Jo
1
Kavaratzis, Mihalis
1
Liu, Wei
1
Melnychenko, Svitlana
1
O. M., Kalieva
1
O. N., Mirgorodskaya O.N.
1
O. V., Ivanchenko
1
Okhrimenko, Alla
1
Sun, Zhuo
1
Wang, Zongshui
1
Zhao, Hong
1
Zhylinska, Oksana
1
more ...
less ...
Published in...
All
Baltic Journal of Economic Studies
1
European research studies
1
International journal of contemporary hospitality management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing i menedžment innovacij : m&mi
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
2
The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
3
Employer brand management : methodological aspects
Zhylinska, Oksana
;
Firsova, Svitlana
;
Bilorus, Tetiana
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 158-169
Persistent link: https://www.econbiz.de/10013093311
Saved in:
4
The role of marketing environment and target audiences in the process of territory
brand
formation
O. M., Kalieva
;
O. V., Ivanchenko
;
O. N., Mirgorodskaya O.N.
- In:
European research studies
21
(
2018
)
2
,
pp. 63-71
Persistent link: https://www.econbiz.de/10012221762
Saved in:
5
The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->