Search Results - subject:"brand switching"

An integrated machine learning and DEMATEL approach for feature preference and purchase intention modelling

Bhattacharjee, Debraj; Ramesh, Kandela; Jayaram, E. Srinivas - In: Decision analytics journal 6 (2023), pp. 1-13

KNN based model, which is further used for building a brand switching intention model. …

Persistent link: https://www.econbiz.de/10014505936

Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships

Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558

Persistent link: https://www.econbiz.de/10014432499

Does customers' attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia

Ardyan, Elia; Kurniawan, Daniel; Istiatin, Istiatin; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-15

increasing panic buying activity and brand switching. Finally, the relationship between buying activity as well as brand … switching toward customer satisfaction has significance. The conclusions drawn in this study will contribute to studies or …

Persistent link: https://www.econbiz.de/10012657382

Does customers' attitude toward negative eWOM affect their panic buying activity in purchasing products? : customers satisfaction during COVID-19 pandemic in Indonesia

Ardyan, Elia; Kurniawan, Daniel; Istiatin, Istiatin; … - In: Cogent business & management 8 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012642492

Muslim consumers' brand-switching behavior in Lahore and Kuala Lumpur : a qualitative comparative case study

Saeed, Munazza; Waheed, Zarina; Karamat Baig, Aysha; … - In: Journal of Islamic marketing 14 (2023) 6, pp. 1577-1602

Persistent link: https://www.econbiz.de/10014314709

The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms

Rahimah, Anni; Dang Huu Phuc; Nguyen, Tessa Tien; … - In: The journal of product & brand management 32 (2023) 4, pp. 618-631

Persistent link: https://www.econbiz.de/10014281359

Brand hate internationally : a validation study from Slovenia

Fetscherin, Marc; Ruzzier, Maja Konečnik; Ivanov, Sabina; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 436-447

Persistent link: https://www.econbiz.de/10014321496

When frontline robots emerge: the double-edged-sword effect of anticipated trust on intention to switch brands after service failure

Cui, Jinsheng; Zhang, Mengwei; Zhong, Jianan - In: Journal of service theory and practice 33 (2023) 6, pp. 842-872

Persistent link: https://www.econbiz.de/10014448129

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304087

Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers

Sakkthivel, A.M.; Moovendhan, V. - In: International journal of business excellence : IJBEX 31 (2023) 4, pp. 500-520

Persistent link: https://www.econbiz.de/10015060793

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