Faraz, Khuram; Niazi, Abdul Aziz Khan; Zafar, Usman - 2021
“Cause” is the word of positive-valence stimuli and increasing the like-hood intend to be a pair with it. Linking of … consumer purchase with social cause is common and in rising trend. It’s a favorable tool of an organization to engage consumer … and make his emotional attachment in charitable cause and increase sales volume. Previous Cause Related Marketing (CrM …