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Search: subject:"channel choice behavior"
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Channel Choice Behavior
1
Consumer behaviour
1
Distribution channel
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Hotel industry
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Hotellerie
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Konsumentenverhalten
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Logit model
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Logit-Modell
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O2O
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Overall Shopping Process
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Product Quality
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Tourism
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Tourism distribution
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Tourismus
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Vertriebsweg
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channel choice behavior
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hotel room booking
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multinomial logit model
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International Journal of Web Portals (IJWP)
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Journal of travel and tourism marketing
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An Empirical Study on the Customer
Channel
Choice
Behavior
in the Overall Process of Shopping Under O2O Mode
Wen, Decheng
;
Dai, Ting
;
Chen, Xiao
- In:
International Journal of Web Portals (IJWP)
8
(
2016
)
1
,
pp. 13-31
analyzed the customers'
channel
choice
behavior
in each, from perspectives of product quality, Customers and channels. Based on …
Persistent link: https://www.econbiz.de/10012048705
Saved in:
2
Comparing reservation channels for hotel rooms : a behavioral perspective
Masiero, Lorenzo
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011484626
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