M. Barrutia, Jose; Paz Espinosa, María - In: European Journal of Marketing 48 (2014) 11/12, pp. 1962-1985
Purpose – The main purpose of this paper is to study the effect of consumer expertise on mortgage loan prices. We argue … that consumer expertise should affect price due to two reasons: (1) loan mortgage prices in non-price-regulated settings … Finances, EFF-2005). Findings – The regression results indicate that consumer expertise-related metrics are highly significant …