Andreassen, Tor W.; Lervik-Olsen, Line; Calabretta, Giulia - In: Journal of Service Theory and Practice 25 (2015) 1, pp. 10-30
for trend spotting to derive eight consumer trends that will have a strong influence on their choices. To provide further … consumer trends, i.e. Always on the go, Always logged-in, Quality information faster, Nowism, Look at me now, Privacy …