Search Results - subject:"controversial advertising"

The relevance of the notion for all publicity is good publicity : the influencing factors in the 21st century

Pacis, Kenichi Jogel M.; Almendrala, Maria Angela U.; … - 2022

Persistent link: https://www.econbiz.de/10013350724

Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers

Jeffrey, Jennifer; Thomson, Matthew; Johnson, Allison R. - In: Journal of advertising research 63 (2023) 1, pp. 30-42

Persistent link: https://www.econbiz.de/10014283805

Doing bad by doing good? : corporate social responsibility fails when controversy arises

Guo, Shuojia; Wang, Cheng Lu; Hwang, Seokyoun; Jin, Fei; … - In: Industrial marketing management : the international … 106 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10014226204

Positive or negative vibes : does mood affect consumer response to controversial advertising?

Noland, Chris R. - In: Journal of marketing communications 27 (2021) 8, pp. 897-912

Persistent link: https://www.econbiz.de/10012697013

Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick

Asada, Akira; Sanderson, Jimmy - In: International journal of sport management and marketing … 20 (2020) 5/6, pp. 334-355

Persistent link: https://www.econbiz.de/10012523446

Religion and perceptions of the regulation of controversial advertising

Wang, Zehua; Deshpande, Sameer; Waller, David S.; … - In: Journal of international consumer marketing 30 (2018) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10011917500

Does viral communication context increase the harmfulness of controversial taboo advertising?

Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247

Persistent link: https://www.econbiz.de/10011701132

Controversial advertising : transgressing the taboo of gender-based violence

Gurrieri, Lauren; Brace-Govan, Jan; Cherrier, Helene - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1448-1469

Persistent link: https://www.econbiz.de/10011609149

Controversial advertising: transgressing the taboo of gender-based violence

Gurrieri, Lauren; Brace-Govan, Jan; Cherrier, Helene - In: European Journal of Marketing 50 (2016) 7/8, pp. 1448-1469

Purpose To date, the cultural and societal effects of controversial advertising have been insufficiently considered … Controversial advertising that transgresses the taboo of violence against women reinforces gender norms and promotes ambiguous and …/value This paper critically assesses the societal implications of controversial advertising practices, thus moving away from the …

Persistent link: https://www.econbiz.de/10014724243

Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent

Ilicic, Jasmina; Blakemore, Jason - In: Journal of promotion management : JPM 21 (2015) 5, pp. 614-629

Persistent link: https://www.econbiz.de/10011433573