Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Akira Asada, Jimmy Sanderson
| Year of publication: |
2020
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|---|---|
| Authors: | Asada, Akira ; Sanderson, Jimmy |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 20.2020, 5/6, p. 334-355
|
| Subject: | controversial advertising | moral emotions | sports brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Sportmarketing | Sports marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2020.115118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012523446