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Search: subject:"corporate ability"
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Corporate social responsibility
25
Corporate Social Responsibility
21
Corporate ability
17
Consumer behaviour
13
Konsumentenverhalten
13
corporate ability
8
corporate social responsibility
7
Beziehungsmarketing
5
Relationship marketing
5
Social media
5
Brand management
4
Markenführung
4
Public relations
4
purchase intention
4
Öffentlichkeitsarbeit
4
Brand image
3
CSR
3
Cause congruence
3
Communication strategies
3
Confidence
3
Corporate reputation
3
Corporate social responsibility (CSR)
3
Dienstleistungsqualität
3
Firmenimage
3
Integrated communication
3
Markenimage
3
Service quality
3
Vertrauen
3
cause-related marketing
3
corporate ability association
3
Brand-customer relationship strength
2
Cause-Related Marketing
2
Cause-related marketing
2
Corporate ability associations
2
Corporate communication strategy
2
Corporate culture
2
Corporate reputation management
2
Corporate social responsibility associations
2
Crisis management
2
Facebook
2
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23
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2
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23
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research-article
4
review-article
1
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English
28
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4
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Kim, Sora
4
He, Feng
3
Su, Song
3
Baeck, Sunmee
2
Harun, Ahasan
2
Jeon, Jung Ok
2
Kim, Soo Yeon
2
Kim, Soo-Yeon
2
Park, Hyojung
2
Prybutok, Gayle
2
Prybutok, Victor R.
2
Rong, Chen
2
Tao, Weiting
2
Wilson, Christopher
2
Balqiah, Tengku Ezni
1
Berens, Guido
1
Berné Manero, Carmen
1
Brammer, Stephen
1
Chang, Hsiu-Hua
1
Chen, Rong
1
Chen, Shwu-Chuan
1
Chieh-Peng, Lin
1
Chiu, Chou-Kang
1
Crespo, Cátia Fernandes
1
Ding, Lei
1
Fazlzadeh, Alireza
1
Han, Jian
1
Han, Xiaoyun
1
He, Hongwei
1
He, Mingli
1
Hoon Sung, Kang
1
Inacio, Nicole
1
Inoue, Yuhei
1
Jabarzadeh, Younis
1
Javed, Ammar
1
Kent, Aubrey
1
Khan, Zia
1
Kim, Jwa K.
1
Kim, Yeonsoo
1
Lee, Wan-Yu
1
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Journal of Business Ethics
3
Journal of Communication Management
3
Journal of communication management : an international journal
3
Australian journal of management
2
Journal of business ethics : JOBE
2
Quality management journal : QMJ
2
Australian Journal of Management
1
European research studies
1
Global economic review
1
Group & organization management : an international journal
1
Human resource management
1
International review on public and non-profit marketing
1
Journal of Product & Brand Management
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
South Asian journal of business studies
1
Sport management review
1
Strategic Direction
1
Technological forecasting & social change : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
23
Other ZBW resources
5
RePEc
4
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1
Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan
;
Han, Jian
;
Ramasamy, Bala
;
Peng, Siqing
- In:
Human resource management
61
(
2022
)
5
,
pp. 563-584
Persistent link: https://www.econbiz.de/10013468292
Saved in:
2
The impact of CSR and
corporate
ability
on purchase intention in e-commerce websites : an examination across genders
Malekian, Amir Reza
;
Jabarzadeh, Younis
;
Fazlzadeh, Alireza
- In:
The international review of retail, distribution and …
33
(
2023
)
4
,
pp. 415-440
Persistent link: https://www.econbiz.de/10014333680
Saved in:
3
Green CSR and brand attitude : the role of Stereotype Content Model
Balqiah, Tengku Ezni
- In:
European research studies
21
(
2018
)
1
,
pp. 230-249
Persistent link: https://www.econbiz.de/10012219993
Saved in:
4
Organic food corporate image and customer co-developing behavior : the mediating role of consumer trust and purchase intention
Yu, Weiping
;
Han, Xiaoyun
;
Ding, Lei
;
He, Mingli
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433779
Saved in:
5
Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love
Javed, Ammar
;
Khan, Zia
- In:
South Asian journal of business studies
12
(
2023
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014305617
Saved in:
6
Actively persuading consumers to enact ethical behaviors in retailing : the influence of relational benefits and corporate associates
Chang, Hsiu-Hua
;
Lu, Long-Chuan
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012017537
Saved in:
7
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
8
Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo
;
Park, Hanna
;
Kim, Jwa K.
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
Saved in:
9
Insights into the antecedents of fast-food purchase intention and the relative positioning of quality
Harun, Ahasan
;
Prybutok, Gayle
;
Prybutok, Victor R.
- In:
Quality management journal : QMJ
25
(
2018
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10012309488
Saved in:
10
From decision to run : the moderating role of green skepticism
Zarei, Azim
;
Maleki, Fatemeh
- In:
Journal of food products marketing
24
(
2018
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10011880233
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