//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"cross-channel"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Multichannel strategy
337
Multikanalvertrieb
337
Einzelhandel
179
Retail trade
178
Online-Handel
146
Online retailing
145
Beziehungsmarketing
137
Relationship marketing
137
Consumer behaviour
117
Konsumentenverhalten
117
Distribution channel
113
Vertriebsweg
113
Electronic Commerce
61
Deutschland
51
E-commerce
51
Germany
50
Mehrgleisiger Vertrieb
41
Lieferkette
35
Supply chain
35
Internet marketing
33
Omnichannel retailing
33
Online-Marketing
33
Customer satisfaction
28
Kundenzufriedenheit
28
Omnichannel
28
Dienstleistungsqualität
26
Marketing management
26
Marketingmanagement
26
Service quality
26
Digitalisierung
24
Customer analysis
22
Kundenanalyse
22
USA
22
United States
22
Digitization
20
Brand management
16
Markenführung
16
Theorie
15
Theory
15
Cross-channel
14
more ...
less ...
Online availability
All
Undetermined
243
Free
40
Type of publication
All
Article
287
Book / Working Paper
127
Type of publication (narrower categories)
All
Article in journal
210
Aufsatz in Zeitschrift
210
Aufsatz im Buch
74
Book section
74
Hochschulschrift
40
Thesis
24
Aufsatzsammlung
15
Collection of articles of several authors
15
Sammelwerk
15
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
9
Case study
9
Fallstudie
9
Working Paper
9
Collection of articles written by one author
6
Sammlung
6
Lehrbuch
5
Conference paper
3
Guidebook
3
Konferenzbeitrag
3
Ratgeber
3
Textbook
3
more ...
less ...
Language
All
English
308
German
99
Undetermined
5
French
2
Polish
1
Author
All
Heinemann, Gerrit
7
Gao, Fei
6
Hübner, Alexander
6
Rudolph, Thomas
6
Jerath, Kinshuk
5
Kumar, Anuj
5
Brock, Harald
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Su, Xuanming
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Xu, Xiaoping
4
Alexander, Bethan
3
Brunner, Felix
3
Cao, Lanlan
3
Cheng, T. C. E.
3
Cuthbertson, Richard
3
Frasquet Deltoro, Marta
3
Gallino, Santiago
3
He, Yi
3
Lobschat, Lara
3
Mishra, Sita
3
Mollá Descals, Alejandro
3
Mosca, Fabrizio
3
Quach, Sara
3
Swoboda, Bernhard
3
Verhoef, Peter C.
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akter, Shahriar
2
Akturk, M. Serkan
2
Andreini, Daniela
2
Anh Thi Van Nguyen
2
Arora, Vibha
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
Books on Demand GmbH <Norderstedt>
3
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
Université Paris-Dauphine (Paris IX)
1
epubli GmbH
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
37
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
11
Journal of retailing
9
The international review of retail, distribution and consumer research
9
International journal of production economics
8
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection
8
European journal of operational research : EJOR
7
Research
6
International journal of electronic commerce : IJEC
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Transportation research / E : an international journal
5
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of physical distribution & logistics management : IJPD & LM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of operations management
3
Journal of strategic marketing
3
MIS quarterly
3
Manufacturing & service operations management : M & SOM
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of production research
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
more ...
less ...
Source
All
ECONIS (ZBW)
408
RePEc
4
BASE
1
Other ZBW resources
1
Showing
131
-
140
of
414
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
131
Do offline and online go hand in hand? :
cross-channel
and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
132
Redesigning after-sales service : impact on incumbent product distribution channels
Mehta, Ritu
;
Balakumar, Karthikeyan
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012430622
Saved in:
133
A cross cultural study of gender differences in omnichannel retailing contexts
Ameen, Nisreem
;
Tarhini, Ali
;
Shah, Mahmood
;
Nusair, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430677
Saved in:
134
Searching online and buying offline : understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
Eugene Cheng-xi Aw
;
Norazlyn Kamal Basha
;
Ng, Siew Imm
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431638
Saved in:
135
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
136
How customer experience incongruence affects omnichannel customer retention : the moderating role of channel characteristics
Gao, Wei
;
Li, Wenqian
;
Fan, Hua
;
Jia, Xingping
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502708
Saved in:
137
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
138
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
139
Innovating luxury service experiences through e-servicescapes
Colm, Laura
;
Prestini, Stefano
- In:
Developing successful global strategies for marketing …
,
(pp. 119-138)
.
2021
Persistent link: https://www.econbiz.de/10012521682
Saved in:
140
Optimal in-store fulfillment policies for online orders in an omni-channel retail environment
Difrancesco, Rita Maria
;
Van Schilt, Isabelle M.
; …
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1058-1076
Persistent link: https://www.econbiz.de/10012533804
Saved in:
First
Prev
10
11
12
13
14
15
16
17
18
19
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->