Search Results - subject:"cue utilization theory"

Does sex sell? : gender representation, sexualization, and violence on video game covers and their impact on sales

Valentowitsch, Johann - In: Journal of business strategies : JBS 41 (2024) 1, pp. 27-42

This study examines the cover design of 1,113 video games. Based on cue utilization theory, it is argued that video …

Persistent link: https://www.econbiz.de/10014551017

Attracting Gen Z workforce : the effects of organizational social media policy

Zhong, Yun Ying; Zhang, Lu; Wei, Wei; Chang, Jerry Cha-Jan - In: Tourism review 79 (2024) 1, pp. 54-68

Persistent link: https://www.econbiz.de/10014511843

Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength

Peng, Yuhong; Ding, Jianwei; Zhang, Yueyan - In: Marketing intelligence & planning 42 (2024) 1, pp. 190-210

Persistent link: https://www.econbiz.de/10014469248

Does a cute pet make a difference in home-sharing booking intentions? : a moderated serial mediation analysis

Zou, Rong; Lu, Lu; Cai, Jiajing; Ran, Yaxuan - In: International journal of hospitality management 118 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015069550

Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention

Huang, Songshan; Wang, Xuequn; Qu, Hua - In: Journal of hospitality marketing & management 32 (2023) 7, pp. 893-916

Persistent link: https://www.econbiz.de/10014369549

Can mental imagery enhance review helpfulness and product evaluation? : the role of contextual background and mental simulation

Jeong, Jae Eun; Yeu, Minsun - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 959-974

Persistent link: https://www.econbiz.de/10014428270

How green is your packaging – A comparative international study of cues consumers use to recognize environmentally friendly packaging

Herbes, Carsten; Beuthner, Christoph; Ramme, Iris - In: International Journal of Consumer Studies 44 (2020) 3, pp. 258-271

Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000...

Persistent link: https://www.econbiz.de/10012428615

The moderating effect of store image on the relationship between private label naming strategy and perceived risk

Stoppacher, Lukas; Foscht, Thomas; Eisingerich, Andreas B - In: Advances in National Brand and Private Label Marketing …, (pp. 115-118). 2022

Persistent link: https://www.econbiz.de/10013281289

The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust

Konuk, Faruk Anıl - In: Journal of retailing and consumer services 63 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012665887

Examining the direct and interaction effects of picture color cues and textual cues related to color on accommodation-sharing platform rental purchase

Chi, Maomao; Pan, Meiyu; Huang, Rui - In: International journal of hospitality management 99 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10013327973