Search Results - subject:"customer interaction"

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How managers' shared mental models of business-customer interactions create different sensemaking of social media

Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16

Persistent link: https://www.econbiz.de/10011373140

Customer-induced interactions and innovation in professional services : the case of software customisation

Schaarschmidt, Mario; Walsh, Gianfranco; Bertram, Matthias - In: International journal of innovation management 19 (2015) 2, pp. 1-30

Persistent link: https://www.econbiz.de/10011309445

Hybrid customer interaction

Nüesch, Rebecca; Alt, Rainer; Puschmann, Thomas - In: Business & information systems engineering : BISE ; the … 57 (2015) 1, pp. 73-87

Persistent link: https://www.econbiz.de/10011491374

Consumer value co-creation in online business : the case of global travel services

Smaliukiene, Rasa; Lai, Chi-Shiun; Sizovaite, Indre - In: Journal of business economics and management 16 (2015) 2, pp. 325-339

Persistent link: https://www.econbiz.de/10011515954

As worlds collide : the role of marketing management in customer-to-customer interactions

Ekpo, Akon E.; Riley, Breagin K.; Thomas, Kevin D.; … - In: Journal of business research : JBR 68 (2015) 1, pp. 119-126

Persistent link: https://www.econbiz.de/10010433158

Other customer age : exploring customer age-difference related CCI

Nicholls, Richard; Mohsen, Marwa Gad - In: The journal of services marketing 29 (2015) 4, pp. 255-267

Persistent link: https://www.econbiz.de/10011406401

Value creation in regional innovation system : the case of Taiwan's machine tool enterprises

Oh, Eun-Teak; Chen, Kuo-Min; Wang, Lu-Mei; Liu, Ren-Jye - In: Technological forecasting & social change : an … 100 (2015), pp. 118-129

Persistent link: https://www.econbiz.de/10011571389

CUSTOMER-INDUCED INTERACTIONS AND INNOVATION IN PROFESSIONAL SERVICES: THE CASE OF SOFTWARE CUSTOMISATION

SCHAARSCHMIDT, MARIO; WALSH, GIANFRANCO; BERTRAM, MATTHIAS - In: International Journal of Innovation Management (ijim) 19 (2015) 02, pp. 1550019-1

Typically, it is customers who demand that product software be adapted to organisational processes and aligned with their organisational IT landscape. From a knowledge perspective, such customisation services can be conceptualised as a reciprocal knowledge transfer between professional service...

Persistent link: https://www.econbiz.de/10011279088

As worlds collide: The role of marketing management in customer-to-customer interactions

Ekpo, Akon E.; Riley, Breagin K.; Thomas, Kevin D.; … - In: Journal of Business Research 68 (2015) 1, pp. 119-126

Compatibility among customers within a consumption setting can help marketing managers ensure that Customer-to-Customer … Interaction (CCI) between heterophilous customers does not detract from either customer's service experience. To date, however …

Persistent link: https://www.econbiz.de/10011077416

Hybrid Customer Interaction

Nüesch, Rebecca; Alt, Rainer; Puschmann, Thomas - In: Business & Information Systems Engineering 57 (2015) 1, pp. 73-78

Persistent link: https://www.econbiz.de/10011241562