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Search: subject:"customer personality"
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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Customer personality
4
Brand image
2
Brand management
2
Customer satisfaction
2
Dienstleistungsqualität
2
Emotion
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Service quality
2
Austauschtheorie
1
Bankgeschäft
1
Banking services
1
Brand
1
Brand Identification
1
Brand Loyalty
1
Brand Trust
1
Brand experience
1
Brand-Customer Personality Congruency
1
Company generated content
1
Confidence
1
Customer integration
1
Customer loyalty
1
Digitalisierung
1
Digitization
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Franchising
1
Gastronomie
1
India
1
Indien
1
Internet marketing
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AZIZI, Shahriar
1
Abusharbeh, Mohammed T.
1
Ahn, Jiseon
1
Bajpai, Naval
1
Bhal, Kanika T.
1
Deependra Singh
1
Hermes, Anna
1
Ho, Shirie Pui Shan
1
Hong, EunPyo
1
KAPAK, Shahram Jamali
1
Kulshreshtha, Kushagra
1
Liébana-Cabanillas, Francisco
1
Mukherjee, Tuheena
1
Porcu, Lucia
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Yasin, Mahmoud
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Economic research
1
Journal of financial services marketing
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Management and Marketing Journal
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ECONIS (ZBW)
6
RePEc
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1
The role of
customer
personality
in premium banking services
Ho, Shirie Pui Shan
;
Wong, Amy
- In:
Journal of financial services marketing
28
(
2023
)
2
,
pp. 285-305
Persistent link: https://www.econbiz.de/10014326867
Saved in:
2
Digitalization of retailing: customer’s experiences, retail channel choices, and the chief digital officer
Hermes, Anna
-
2022
Persistent link: https://www.econbiz.de/10014435147
Saved in:
3
Influence of
customer
personality
on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of
customer
personality
traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
The impact of
customer
personality
and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case
Yasin, Mahmoud
;
Porcu, Lucia
;
Abusharbeh, Mohammed T.
; …
- In:
Economic research
33
(
2020
)
1,2
,
pp. 1985-2006
Persistent link: https://www.econbiz.de/10013191288
Saved in:
6
FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE
AZIZI, Shahriar
;
KAPAK, Shahram Jamali
- In:
Management and Marketing Journal
XI
(
2013
)
1
,
pp. 91-103
Lisrel 8.80 to test the conceptual model which includes six hypotheses. Results showed that brand-
customer
personality
…
Persistent link: https://www.econbiz.de/10010685087
Saved in:
7
Understanding promotional service interactions through social exchange theory of affect
Mukherjee, Tuheena
;
Bhal, Kanika T.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 689-707
Persistent link: https://www.econbiz.de/10011799558
Saved in:
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