Anić, Ivan-Damir; Rajh, Sunčana Piri; Rajh, Edo - In: Tržište/Market 22 (2010) 1, pp. 29-42
This paper tests the applicability of the CSI instrument to measuring consumer decision-making styles in the Croatian … factors of consumer-decision making styles (perfectionist, novelty-fashion consciousness, recreational-hedonistic consumer … making styles. Research results point to the existence of eight consumer characteristics and thus validate the applicability …