Mishra, Abhishek - In: Journal of Indian Business Research 8 (2016) 2, pp. 143-163
user. This paper aims to explore consumer design perception to provide it a multidimensional definition and measure that is … dimensions of consumer design perception: visual, functional, kinesthetic, interface and information. Following the second phase … through a thorough investigation in literature, this work is the first to provide a unified theory of consumer design …