Purpose This paper aims to find out the similarities and differences in meaning between the word “ al amanah ” and trust. Design/methodology/approach As a qualitative research, a content analysis is used in three stages. First, to elaborate the exegesis of the related Qur’anic verses...

Purpose The purpose of this paper is to develop and validate a psychometrically reliable scale to measure centrality of brand (CoB) or brand centrality construct in the domain of fashion apparel brands. The scale quantitatively validates that brand relationship can be of equivalent importance to...