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Search: subject:"diagnosticity"
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Consumer behaviour
42
Konsumentenverhalten
42
Online retailing
11
Online-Handel
11
Social Web
11
Social web
11
Information diagnosticity
10
Viral marketing
10
Virales Marketing
10
Internet marketing
9
Online-Marketing
9
Brand image
8
Brand management
8
Diagnosticity
8
Markenführung
8
Markenimage
8
diagnosticity
7
Brand
5
Product information
5
Information behaviour
4
Informationsverhalten
4
Kognition
4
Markenartikel
4
Perceived diagnosticity
4
Produktinformation
4
Social network
4
Soziales Netzwerk
4
Theorie
4
Theory
4
perceived diagnosticity
4
Accessibility-diagnosticity
3
Advertising
3
Advertising effects
3
Behavioral economics
3
Cognition
3
Cue diagnosticity
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Electronic word of mouth
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Undetermined
54
Free
3
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Article
64
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61
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1
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1
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English
61
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4
German
1
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Benbasat, Izak
3
Touré-Tillery, Maferima
3
Azimi, Shabnam
2
Filieri, Raffaele
2
Han, Xiaoqi
2
Hernandez, José Mauro C.
2
Kardes, Frank R.
2
Tan, Wee Kheng
2
Abril Barrie, Carmen
1
Algharabat, Raed S.
1
Andonova, Yana
1
Andrews, Demetra
1
Ansari, Sina
1
Babu, Deepak
1
Belvaux, Bertrand
1
Bitter, Sofie
1
Boisvert, Jean
1
Bolander, Willy
1
Boush, David M.
1
Brass, Eric P.
1
Burton-Jones, Andrew
1
Byun, Kyung-Ah
1
Carrillat, François A.
1
Catlin, Jesse R.
1
Cenfetelli, Ronald T.
1
Chang, Ching-Hui
1
Chang, Joseph W.
1
Chen, Joseph
1
Chen, Po-Yen
1
Chen, Wei-Hung
1
Chen, Xiang
1
Chen, Yuangao
1
Choi, Choongbeom
1
Chou, Cindy Yunhsin
1
Christenson, Brett
1
Chu, Wujin
1
Chuah, Stephanie Hui-wen
1
Cole, Catherine A.
1
Davies, Gary
1
Dunwoody, Philip
1
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Journal of business research : JBR
6
Electronic commerce research
3
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Business Research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of product & brand management
2
Business horizons
1
Consumer psychology review
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information technology & tourism
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
Journal of service theory and practice : JSTP
1
Management information systems : mis quarterly
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
62
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1
Flash sales : how consumers' emotional responses to negative word-of-mouth affect
diagnosticity
and purchase intentions
Tan, Wee Kheng
;
Chen, Po-Yen
- In:
Service business
17
(
2023
)
4
,
pp. 1001-1024
Persistent link: https://www.econbiz.de/10014504691
Saved in:
2
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
3
How potential customers perceive companies' reply to negative reviews?
Tan, Wee Kheng
;
Chen, Wei-Hung
- In:
The service industries journal
44
(
2024
)
3/4
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014551096
Saved in:
4
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
5
Language and consumer dishonesty : a self-
diagnosticity
theory
Gai, Phyliss Jia
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012620041
Saved in:
6
I don't like it but I use it : how online physician reviews affect readers' trust
Azimi, Shabnam
;
Ansari, Sina
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 940-956
Persistent link: https://www.econbiz.de/10014471158
Saved in:
7
Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin
;
Li, Xinmai
;
Wu, Banggang
;
Zhou, Liying
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
Saved in:
8
Can mental imagery enhance review helpfulness and product evaluation? : the role of contextual background and mental simulation
Jeong, Jae Eun
;
Yeu, Minsun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 959-974
Persistent link: https://www.econbiz.de/10014428270
Saved in:
9
How search and evaluation cues influence consumers' continuous watching and purchase intentions : an investigation of live-stream shopping from an information foraging perspective
Liu, Zilong
;
Li, Jianing
;
Wang, Xuequn
;
Guo, Yiru
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434848
Saved in:
10
Sympathy or shock : how transgression
diagnosticity
impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
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