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Search: subject:"digital engagement"
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Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Consumer behaviour
9
Konsumentenverhalten
9
digital engagement
9
Digital engagement
8
Digitalisierung
8
Digitization
8
Advertising
5
Social media
5
Werbung
5
Advertising effects
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
Beziehungsmarketing
3
Brand management
3
Emotion
3
Markenführung
3
Relationship marketing
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Digital goods
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Digitale Güter
2
E-commerce
2
Electronic Commerce
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USA
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ASMR
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Agile Organizations
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English
24
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Agnihotri, Raj
1
Alsolamy, Majed Qabil
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Aslam, Wajeeha
1
Ateca-Amestoy, Victoria
1
Berger, Jonah
1
Broadbridge, Victoria
1
Castiglione, Concetta
1
Chaker, Nawar N.
1
Chan, Fong Yee
1
Chen, Li
1
Cheng, Ming
1
Di Domenico, Giandomenico
1
Dreher, Frederic
1
Eisend, Martin
1
Farhat, Kashif
1
Gómez, Andrés
1
Itani, Omar S.
1
Jesuthasan, Ravin
1
Karpinska-Krakowiak, Malgorzata
1
Kyrdoda, Yuliia
1
Liu, Jiaqi
1
Lo Presti, Letizia
1
Loveland, Karen Ann
1
Maggiore, Giulio
1
Manchanda, Puneet
1
Mangió, Federico
1
Marino, Vittoria
1
Mark, Tekena
1
Mas, José M.
1
Milanesi, Matilde
1
Moe, Wendy W.
1
Mokhtar, Sany Sanuri Mohd
1
Nguyen, Doan T.
1
Noseworthy, Theodore J.
1
Nowlin, Edward L.
1
Pancer, Ethan
1
Pattabhiramaiah, Adithya
1
Philp, Matthew
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Arts and the market : AAM
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of cultural economics
1
Journal of global fashion marketing : JGfM
1
Journal of internet commerce
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Strategic HR Review
1
Technological forecasting & social change : an international journal
1
Technology analysis & strategic management
1
The journal of business & industrial marketing
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ECONIS (ZBW)
23
Other ZBW resources
1
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Digital
engagement
with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
3
Enhancing adaptation of digital entrepreneurship to consumers’ online purchasing in the COVID-19 pandemic era
Alsolamy, Majed Qabil
- In:
Technology analysis & strategic management
36
(
2024
)
8
,
pp. 1749-1762
Persistent link: https://www.econbiz.de/10014574240
Saved in:
4
The effects of live comments and advertisements on social media engagement : application to short-form online video
Zhang, Xiaodan
;
Zhao, Zhanbo
;
Wang, Kui
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 485-505
Persistent link: https://www.econbiz.de/10015062524
Saved in:
5
What drives
digital
engagement
with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
6
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
7
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer
digital
engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
8
How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context
Dreher, Frederic
;
Ströbel, Tim
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 671-696
Persistent link: https://www.econbiz.de/10014339772
Saved in:
9
Digital audience engagement in Nigeria : a shift from live to online audience experience in Tosin Jobi-Tume's Corona Palava
Mark, Tekena
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10014343041
Saved in:
10
Live and
digital
engagement
with the visual arts
Ateca-Amestoy, Victoria
;
Castiglione, Concetta
- In:
Journal of cultural economics
47
(
2023
)
4
,
pp. 643-692
Persistent link: https://www.econbiz.de/10014422533
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