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Search: subject:"digital touchpoints"
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Digitalisierung
5
Digitization
5
Digital touchpoints
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Authenticity
1
Bibliometrics
1
Bibliometrie
1
Consumer behaviour
1
Consumer journey
1
Credibility
1
Customer behaviour
1
Digital disruption
1
Digital experience (DX)
1
Digital experience service model (DESM)
1
Digital marketing
1
Digital social responsibility
1
Digital touch-points
1
Dripping effect
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
First moment of truth
1
Glaubwürdigkeit
1
Information technology
1
Informationstechnik
1
Interactive marketing
1
Konsumentenverhalten
1
Local area marketing
1
Marketing
1
Retail trade
1
Retailing
1
Smartphones
1
Social influence theory
1
Technology
1
Viral marketing
1
Virales Marketing
1
conversational marketing
1
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2
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1
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English
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Appiah, Dominic
1
Chiang, Chang-Tang
1
Dang-Pham, Duy
1
Farah, Maya F.
1
Hoang, Ai-Phuong
1
Imam, Tasadduq
1
Long TV Nguyen
1
Nguyen Hoang Thuan
1
Nguyen Quynh Mai
1
Ramadan, Zahy
1
Vo, Diem-Trang
1
Watson, Alison
1
Webster, Geoffrey Burston
1
White, Catherine
1
Yunis, Manal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Small enterprise research
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Smartphones and digital customer's journey
Appiah, Dominic
;
Watson, Alison
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 407-421)
.
2024
Persistent link: https://www.econbiz.de/10014529124
Saved in:
2
Examining authenticity on digital touchpoint : a thematic and bibliometric review of 15 years' literature
Vo, Diem-Trang
;
Nguyen Quynh Mai
;
Long TV Nguyen
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 463-484
Persistent link: https://www.econbiz.de/10015062447
Saved in:
3
Engraving customer experiences through digital technologies
Chiang, Chang-Tang
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 671-685
Persistent link: https://www.econbiz.de/10014276941
Saved in:
4
The examination of tech disruptions' patterns on the consumer journey
Farah, Maya F.
;
Ramadan, Zahy
;
Yunis, Manal
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-149)
.
2022
Persistent link: https://www.econbiz.de/10013281294
Saved in:
5
How Australian SMEs engage social media as
digital
touchpoints
: a content analysis
Webster, Geoffrey Burston
;
Imam, Tasadduq
;
White, Catherine
- In:
Small enterprise research
28
(
2021
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10012596647
Saved in:
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