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Search: subject:"direct-to-consumer prescription drug advertising"
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direct-to-consumer prescription drug advertising
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Health marketing quarterly
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ECONIS (ZBW)
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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
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2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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3
Direct-to-consumer advertising of prescription pharmaceuticals : views of physicians and consumers /
Ng, Chor Shan Sian.
Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2007.
Persistent link: https://www.econbiz.de/10009480610
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