Erum, Humaira; Rafique, Hamid; Ali, Asghar - 2017
Purpose - The purpose of this study is to analyze the effect of e-marketing adoption strategy on export performance of … SMEs in Pakistan. The mediating effect of marketing activities on the relationship between e-marketing adoption and export …, leather, medical and surgical goods and services. The five constructs namely e-marketing budget, e-marketing tools, pre sales …