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Search: subject:"eWOM quality"
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Consumer behaviour
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ECONIS (ZBW)
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Effects of offering incentives for reviews on trust : role of review quality and incentive source
Ai, Jin
;
Gursoy, Dogan
;
Liu, Yue
;
Lv, Xingyang
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266168
Saved in:
2
The effect of Electronic Word of Mouth (eWOM) on purchase intention on Korean cosmetic products in the Mongolian market
Lkhaasuren, Mendbayar
;
Nam, Kyung-Doo
- In:
Journal of international trade & commerce
14
(
2018
)
4
,
pp. 161-175
Persistent link: https://www.econbiz.de/10011949434
Saved in:
3
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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