Meng-Lewis, Yue; Thwaites, Des; Gopalakrishna Pillai, … - In: European Journal of Marketing 47 (2013) 11/12, pp. 1910-1930
partially mediate the relationship between economic animosity towards a specific sponsor's COO and WBS. Additionally, the level … of a country's economic competitiveness found to moderate the negative relationship between economic animosity, attitudes …-attitude-intention hierarchy in the sponsorship arena. It is the first investigation of the role of event involvement and economic animosity in …