Jamrozy, Ute; Lawonk, Kesinee - In: International Journal of Culture, Tourism and … 11 (2017) 1, pp. 18-34
Purpose This exploratory study aims to examines the multidimensional aspects of perceived value (functional value, financial value, emotional value, social value, epistemic value and conditional value) in relation to purchase intention in ecotourism. The study evaluates the influence of trust...