Trzebiński, Wojciech; Marciniak, Beata; Karwowska, Joanna - In: Cogent business & management 11 (2024) 1, pp. 1-19
questions are addressed: (1) How does the purchase intent for 'concrete-superior' options depend on the evaluation mode in … Study 2 in European consumers, N = 405), the joint evaluation mode (i.e. a 'concrete-superior' option presented side … the 'concrete-superior' option was higher in the joint evaluation mode. This effect was mediated by the perceived …