Alexandris, Kostantinos; Theodorakis, Nicholas; … - In: International Journal of Event and Festival Management 8 (2017) 3, pp. 292-307
environment, interaction and outcome quality), proposed by Brady and Cronin (2001), influence the development of event loyalty … relationship between event quality and event loyalty. Design/methodology/approach In all, 368 runners participated in the study and … contributed significantly to the prediction of event loyalty, while, and in contrast to other sport services, interaction quality …