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Search: subject:"expérience"
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Subject
All
Relationship marketing
25,314
Beziehungsmarketing
25,312
Consumer behaviour
10,097
Konsumentenverhalten
10,065
Customer satisfaction
5,748
Kundenzufriedenheit
5,731
Service quality
4,217
Dienstleistungsqualität
4,199
Brand management
2,904
Markenführung
2,900
Deutschland
2,573
Theorie
2,565
Theory
2,557
Germany
2,542
Social Web
2,244
Social web
2,244
Lieferantenmanagement
2,183
Supplier relationship management
2,182
Brand image
2,119
Markenimage
2,119
Marketingmanagement
1,983
Marketing management
1,962
Electronic Commerce
1,794
Online-Marketing
1,752
E-commerce
1,745
Internet marketing
1,734
Customer integration
1,523
Kundenintegration
1,523
Kundenwert
1,499
Customer value
1,480
Einzelhandel
1,464
Vertrauen
1,458
Confidence
1,455
Retail trade
1,450
Brand
1,413
Markenartikel
1,396
Online retailing
1,396
Online-Handel
1,396
Event-Marketing
1,297
Event marketing
1,295
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Online availability
All
Undetermined
13,023
Free
5,700
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All
Article
25,262
Book / Working Paper
8,767
Journal
32
Other
18
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All
Article in journal
19,635
Aufsatz in Zeitschrift
19,635
Aufsatz im Buch
3,858
Book section
3,858
Hochschulschrift
1,592
Graue Literatur
1,591
Non-commercial literature
1,591
Working Paper
1,362
Thesis
1,271
Arbeitspapier
1,107
Collection of articles of several authors
633
Sammelwerk
633
research-article
548
Case study
525
Fallstudie
525
Aufsatzsammlung
453
Ratgeber
242
Guidebook
224
Article
196
Conference paper
172
Konferenzbeitrag
172
Bibliografie enthalten
166
Bibliography included
166
Lehrbuch
158
Textbook
142
Konferenzschrift
133
Handbook
113
Handbuch
113
Conference proceedings
84
Collection of articles written by one author
70
Sammlung
70
Reprint
54
conceptual-paper
50
review-article
35
review
30
case-report
29
Glossar enthalten
27
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27
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26
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21
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English
27,111
German
5,733
Undetermined
1,141
French
71
Spanish
23
Polish
18
Italian
14
Portuguese
7
Czech
6
Danish
5
Indonesian
4
Romanian
4
Swedish
4
Hungarian
3
Dutch
3
Russian
3
Multiple languages
2
Norwegian
2
Bulgarian
1
Korean
1
Slovenian
1
Serbian
1
Vietnamese
1
Chinese
1
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Author
All
Bruhn, Manfred
118
Homburg, Christian
107
Kumar, V.
80
Han, Heesup
64
Huber, Frank
56
Verhoef, Peter C.
55
Hollebeek, Linda D.
54
Bauer, Hans H.
53
Herrmann, Andreas
49
Piller, Frank T.
46
Loureiro, Sandra Maria Correia
45
Stauss, Bernd
44
Krafft, Manfred
43
Mattila, Anna S.
42
Palmatier, Robert W.
40
Zanger, Cornelia
40
Gil Saura, Irene
37
Wiedmann, Klaus-Peter
37
Stock-Homburg, Ruth
34
Svensson, Göran
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
33
Drengner, Jan
32
Klaus, Philipp
32
Prentice, Catherine
32
Rahman, Zillur
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Hyun, Sunghyup Sean
31
Khan, Imran
31
Mittal, Vikas
31
Karjaluoto, Heikki
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Wong, IpKin Anthony
30
Georgi, Dominik
29
Grewal, Dhruv
29
Gustafsson, Anders
29
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Institution
All
Springer Fachmedien Wiesbaden
79
HAL
45
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
45
International Monetary Fund (IMF)
44
Institute for the Study of Labor (IZA)
34
Université Paris-Dauphine (Paris IX)
29
National Bureau of Economic Research
26
C.E.P.R. Discussion Papers
21
IGI Global
17
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
16
CESifo
13
Books on Demand GmbH <Norderstedt>
11
American Marketing Association
10
Zentrum für Europäische Wirtschaftsforschung (ZEW)
10
International Monetary Fund
9
Mathematica Policy Research
9
Verlag Dr. Kovač
9
Inter-American Development Bank
8
Edward Elgar Publishing
7
Fördergesellschaft Marketing an der Universität Augsburg
7
Harvard Graduate School of Business Administration
7
Universität Mannheim
7
Fachhochschule Reutlingen / European School of Business
6
Haufe-Lexware GmbH & Co. KG
6
Springer-Verlag GmbH
6
Universität St. Gallen
6
Université Paris-Dauphine
6
AMACOM
5
Cowles Foundation for Research in Economics, Yale University
5
Industrial Relations Section, Department of Economics
5
Information Resources Management Association
5
International Institute of Social and Economic Sciences
5
International Labour Organization (ILO), United Nations
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Verlag Franz Vahlen
5
W.E. Upjohn Institute for Employment Research
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
eSocialSciences
5
Agricultural and Applied Economics Association - AAEA
4
Centre for Economic Performance, LSE
4
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Published in...
All
Journal of business research : JBR
796
Journal of retailing and consumer services
682
Industrial marketing management : the international journal for industrial and high-tech firms
419
International journal of hospitality management
357
SpringerLink / Bücher
292
The journal of services marketing
245
Tourism management : research, policies, practice
245
Journal of travel and tourism marketing
216
The service industries journal
207
The journal of business & industrial marketing
194
International journal of contemporary hospitality management
187
Journal of strategic marketing
183
Journal of the Academy of Marketing Science
182
Journal of hospitality marketing & management
159
International journal of electronic customer relationship management : IJECRM
144
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
141
Journal of marketing
131
Cogent business & management
127
The journal of brand management : an international journal
127
Journal of service research : JSR
125
Asia Pacific journal of marketing and logistics
124
Psychology & marketing
123
Journal of service management
122
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
121
The journal of product & brand management
118
Journal of retailing
116
Tourism management perspectives : TMP
114
Marketing intelligence & planning
113
Gabler Edition Wissenschaft
107
European journal of marketing : EJM
105
IZA Discussion Papers
104
Services marketing quarterly
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of marketing management : MM
96
Service business
91
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
The international review of retail, distribution and consumer research
87
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Source
All
ECONIS (ZBW)
31,413
RePEc
1,329
Other ZBW resources
788
EconStor
479
BASE
51
USB Cologne (EcoSocSci)
19
Showing
11
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20
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34,079
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11
Authentic omnichannel : providing consumers with a seamless brand
experience
through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
12
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
13
B&B customer
experience
and satisfaction : evidence from online customer reviews
Jia, Mengke
;
Kim, Hak-Seon
;
Tao, Shuting
- In:
Service science
16
(
2024
)
1
,
pp. 42-54
Persistent link: https://www.econbiz.de/10014564178
Saved in:
14
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
15
The mediating role of perceived brand authenticity between brand
experience
and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
16
Paradoxes of accelerator programs and new venture performance : do varieties of experiences make a difference?
Chowdhury, Farzana
;
Audretsch, David B.
- In:
Small business economics : an international journal
62
(
2024
)
1
,
pp. 381-409
Persistent link: https://www.econbiz.de/10014631940
Saved in:
17
Emotional arousal in customer
experience
: a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
18
A dynamic, relational approach to B2B customer
experience
: a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
19
How digital transformation impacts customer
experience
in the hard luxury industry : consensus on omnichannel strategy
Bertrand, Marine
;
Glebova, Ekaterina
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
3
,
pp. 183-216
Persistent link: https://www.econbiz.de/10014555825
Saved in:
20
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
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