Search Results - subject:"experiential view"

Why the experiential view is vital to marketing communications research now : an enhanced framework for examining the effects of contemporary marketing

Hermann, Jean-Luc; Ford, John B. - In: Journal of advertising research 63 (2023) 2, pp. 119-122

Persistent link: https://www.econbiz.de/10014317742

Conceptualising engagement in a consumer-to-consumer context

Abdul-Ghani, Eathar; Hyde, Kenneth F.; Marshall, Roger - In: Australasian marketing journal 27 (2019) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10012103229

On the relationships among brand experience, hedonic emotions, and brand equity

Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015

Persistent link: https://www.econbiz.de/10011338826

On the relationships among brand experience, hedonic emotions, and brand equity

Ding, Cherng G.; Tseng, Timmy H. - In: European Journal of Marketing 49 (2015) 7/8, pp. 994-1015

experience on brand loyalty by integrating the experiential view of consumption and the appraisal theory of emotion. Design …. Moreover, it is the experiential view of consumption rather than the appraisal theory of emotion that plays a dominant role in …

Persistent link: https://www.econbiz.de/10014723785