Search Results - subject:"family nature"

Love is in the air : consumers' perception of products from firms signaling their family nature

Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249

Persistent link: https://www.econbiz.de/10012796091

Love is in the air. Consumers' perception of products from firms signaling their family nature

Rauschendorfer, Natalie; Prügl, Reinhard; Lude, Maximilian - In: Psychology & Marketing 39 (2021) 1, pp. 239-249

realm. One possible reason could be the emotional value signaled by the family nature of the firm. Brand signals carrying … consider a product signaling the family nature of a firm more strongly to be made with love and are willing to pay a price … emotional value might contribute to a competitive advantage. Since we do not fully understand the effect of signaling the family …

Persistent link: https://www.econbiz.de/10014485938

How do consumers see firms' family nature? : a review of the literature

Andreini, Daniela; Bettinelli, Cristina; Pedeliento, … - In: Family business review : publ. on behalf of the Family … 33 (2020) 1, pp. 18-37

Persistent link: https://www.econbiz.de/10012164683

Required and obtained equity returns in privately held businesses : the impact of family nature - evidence before and after the global economic crisis

Rojo Ramírez, Alfonso A.; Martínez Romero, Maria J. - In: Review of managerial science 12 (2018) 3, pp. 771-801

Persistent link: https://www.econbiz.de/10011871166

Examining the relationship between firm size and external advice on legal matters and human resources by family businesses

Benito-Hernández, Sonia; López-Cózar Navarro, Cristina; … - In: Journal of business economics and management 16 (2015) 3, pp. 483-509

Persistent link: https://www.econbiz.de/10011516053