Love is in the air. Consumers' perception of products from firms signaling their family nature
Year of publication: |
2021
|
---|---|
Authors: | Rauschendorfer, Natalie ; Prügl, Reinhard ; Lude, Maximilian |
Published in: |
Psychology & Marketing. - ISSN 1520-6793. - Vol. 39.2021, 1, p. 239-249
|
Publisher: |
Hoboken, NJ : Wiley |
Subject: | experimental study | family firm perception | family nature | love | made with love perception | priming | signaling | signaling theory | willingness to pay |
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Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie, (2022)
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Sihvonen, Jenniina, (2017)
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Wehnert, Peter, (2019)
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Love is in the air. Consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie, (2021)
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Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie, (2022)
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Prügl, Reinhard, (2020)
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