Waqar, Amber; Jamil, Mahwish; Al-Hazmia, Nabil Mohemmed; … - In: Cogent business & management 11 (2024) 1, pp. 1-16
emergence of femvertising as a significant trend in the media. The current research attempts to empirically examine the … relationship between the message involvement of consumers and their attitude towards femvertising. The present study further … femvertising among consumers. Moreover, this study provides additional evidence supporting the notion that gratitude serves as a …