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Search: subject:"fluency"
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Consumer behaviour
114
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113
Processing fluency
76
Brand image
50
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49
processing fluency
38
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31
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27
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21
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18
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Zhang, Lu
6
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5
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5
Dustmann, Christian
4
Torres, Ivonne M.
4
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3
Hanks, Lydia
3
Herrmann, Andreas
3
Jang, Soocheong
3
Kostyk, Alena
3
Leonhardt, James M.
3
Maier, Erik
3
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3
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3
Bian, Xuemei
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Hanh T.H. Truong
2
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2
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2
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2
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Tilburg University, Center for Economic Research
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of business research : JBR
15
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14
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7
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6
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6
Marketing letters : a journal of research in marketing
6
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5
Asia Pacific journal of marketing and logistics
4
Judgment and Decision Making
4
Discussion paper series / IZA
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
Journal of Consumer Marketing
3
Journal of behavioral decision making
3
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3
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3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
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European Journal of Marketing
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Hitotsubashi journal of commerce & management
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2
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2
Journal of Product & Brand Management
2
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2
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2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
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2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
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2
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ECONIS (ZBW)
198
RePEc
20
Other ZBW resources
17
EconStor
8
BASE
2
USB Cologne (business full texts)
1
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21
Why can't you be all talk to get things done? : consumer acceptance of voice-assisted products
Xiao, Yazhen
;
Tan, Huey Yii
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 125-137
Persistent link: https://www.econbiz.de/10014485722
Saved in:
22
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
23
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
24
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
Gao, Mengjia
;
Huang, Lin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 599-621
Persistent link: https://www.econbiz.de/10014486764
Saved in:
25
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
26
Make the photo in good shape : the matching effect of photo shapes and donation appeals on donation intentions
Zheng, Chundong
;
Qian, Fangyuan
;
Song, Jiehang
;
Wang, Han
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462238
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27
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
28
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
29
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
30
Green consumption by design : interaction experiences and customization intentions
Wang, Chen
;
Zhang, Yan
;
Zhang, Ran
- In:
Management decision
62
(
2024
)
4
,
pp. 1375-1394
Persistent link: https://www.econbiz.de/10015045674
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