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Search: subject:"fluency"
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Consumer behaviour
115
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114
Processing fluency
77
Brand image
51
Markenimage
50
processing fluency
38
Advertising effects
32
Werbewirkung
32
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27
Fluency
27
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fluency
23
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21
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20
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19
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17
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Zhang, Lu
6
Landwehr, Jan Rüdiger
5
Niculescu, Mihai
5
Dustmann, Christian
4
Torres, Ivonne M.
4
Chiswick, Barry R.
3
Furtado, Delia
3
Hanks, Lydia
3
Herrmann, Andreas
3
Jang, Soocheong
3
Kong, Haiyang
3
Kostyk, Alena
3
Leonhardt, James M.
3
Maier, Erik
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Cerigioni, Francesco
2
Chan, Eugene Y.
2
Chang, Chia-Jung
2
Chang, Yaping
2
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2
Darmody, Merike
2
DeMotta, Yoshiko
2
Donato, Carmela
2
Donthu, Naveen
2
Dost, Florian
2
Driesener, Carl
2
Eroglu, Sevgin
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanh T.H. Truong
2
Huhmann, Bruce A.
2
Hurst, Michael E.
2
Jame, Russell
2
Jasso, Guillermina
2
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2
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Institute for the Study of Labor (IZA)
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Tilburg University, Center for Economic Research
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of business research : JBR
15
Journal of retailing and consumer services
15
Psychology & marketing
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IZA Discussion Papers
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
Journal of marketing research
5
Asia Pacific journal of marketing and logistics
4
Judgment and Decision Making
4
Tourism management : research, policies, practice
4
Discussion paper series / IZA
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
Journal of Consumer Marketing
3
Journal of behavioral decision making
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Auditing : a journal of practice & theory
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Hitotsubashi journal of commerce & management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
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ECONIS (ZBW)
201
RePEc
20
Other ZBW resources
17
EconStor
8
BASE
2
USB Cologne (business full texts)
1
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61
Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings
Bidmon, Robert K.
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 157-178)
.
2023
Persistent link: https://www.econbiz.de/10014307648
Saved in:
62
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
63
Pragmatic learning in family SMEs : a qualitative study of functional overload among family SME owner-managers
Querbach, Stephanie
;
Kammerlander, Nadine
;
Singh, Jagdip
; …
- In:
Journal of knowledge management
26
(
2022
)
2
,
pp. 375-402
Persistent link: https://www.econbiz.de/10013162293
Saved in:
64
Dual-process model for the influence of taxes and fees inclusion on price perceptions
Mukherjee, Sudipta
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10013165330
Saved in:
65
How to display products available in multiple color saturation : fit between saturation and position
Huang, Yunhui
;
Yang, Lu
;
Liu, Min
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 809-819
Persistent link: https://www.econbiz.de/10013165447
Saved in:
66
The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing
fluency
Wu, Ruijuan
;
Chen, Jiuqi
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
Journal of business research : JBR
141
(
2022
),
pp. 299-307
Persistent link: https://www.econbiz.de/10013168060
Saved in:
67
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Saved in:
68
What is that I hear? : an interdisciplinary review and research agenda for non-native accents in the workplace
Hideg, Ivona
;
Shen, Winny
;
Hancock, Samantha
- In:
Journal of organizational behavior : OB ; the …
43
(
2022
)
2
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012816438
Saved in:
69
Spatial effects of technology market development on energy efficiency : heterogeneity analysis based on the characteristics of technology market
Hua, Qian
;
Liu, Gang
;
Sun, Di
;
Zhu, Licai
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014234892
Saved in:
70
Visual complexity of eco-labels and product evaluations in online setting : is simple always better?
Donato, Carmela
;
Adıgüzel, Feray
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013364441
Saved in:
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