Kwon, Jookyung; Ahn, Jiseon - In: Journal of Hospitality and Tourism Technology 13 (2022) 5, pp. 955-971
-related attributes on customers’ behavior in the food delivery industry. Design/methodology/approach The authors collected data from 214 … demographic characteristics (i.e. gender and age) is described. Originality/value This empirical research explores how food … delivery brands can increase customers’ positive behavior by investigating the role of multidimensional equity. Service …