Rattawut Nivornusit; Tanpat Kraiwanit; Pongsakorn Limna - In: Digital business 4 (2024) 1, pp. 1-13
This study investigates how consumers make decisions when using online food delivery services in Thailand, with a … information on the price-related decisions in Thailand's online food delivery market. Moreover, consumers in Thailand prioritize … food delivery services. This understanding is essential for businesses operating in this market to effectively meet …