The contribution deals with results of marketing examination results, which relates to Czech product promotion on the buyers´ market with the KLASA brand knowledge. The function of this brand is to promote internal, high quality agricultural and food products. The chances of internal food...

The author of this contribution acquaints with marketing examination results, which relates to czech product promotion on the buyers´ market with the KlasA brand knowledge . The function of this brand is to promote internal, high quality agricultural and food products. The chance of internal...