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Search: subject:"geotargeting"
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Consumer behaviour
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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subject:"geomarketing"
(38 results)
1
The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh
;
Hudon, Tristan
;
Massa, Elodie
;
Souiden, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
Saved in:
2
The impact of
geotargeting
on household information acquisition : evidence from a Google News redesign
Du, Kai
;
Song, Jinyuan
- In:
Research policy : policy, management and economic …
51
(
2022
)
10
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014229336
Saved in:
3
Out-of-Home-Rezeptionsverfassungen im Zeitalter der Digitalisierung
Thäsler, Kai-Marcus
;
Lutz, Terence
;
Ceyp, Michael H.
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
4
,
pp. 32-38
Persistent link: https://www.econbiz.de/10011798088
Saved in:
4
Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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