Kiani, Soroosh; Kurian, Dinesh; Henkin, Stanislav; … - In: International Journal of Pharmaceutical and Healthcare … 10 (2016) 4, pp. 358-375
Purpose Robotic coronary artery bypass (rCABG) is a relatively novel and less invasive form of surgery. A yearlong direct-to-consumer advertising (DTCA) campaign was initiated to provide the community with information regarding rCABG, increase awareness and recruit patients. To optimize...