Pandey, Mithilesh; Yadav, Pinnika Syam - In: Cleaner and responsible consumption 9 (2023), pp. 1-8
production and marketing of green apparel. The apparel industry is responsible for 10% of global carbon emissions and 20% of … consumer's purchase intention of green apparel. The study also explored the mediating role of consumer involvement between …) and perceived value with consumption attitude toward green apparel. The study's results also showed a positive effect of …