Rizwan1, Muhammad; Asif, Rana Muhammad; Hussain, Sajjad; … - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 191-207
purchase intention of people is tested by their green awareness, green perceived trust, green perceived value, green perceived … risk and environmental responsibility. Multiple regression analysis is used to check the effects of green awareness, green … relationship between green awareness and green purchase intention is insignificant and weak. The relationship between green …