Kong, Wilson; Harun, Amran; Sulong, Rini Suryati; Lily, … - In: International Journal of Asian Social Science 4 (2014) 8, pp. 924-939
green corporate perception, eco-label, green advertising, green packaging, and green product value. By using a survey, a … consumer perception; green corporate perception, eco-label, and green product value had positive significant influences on … green purchase intention. The findings also revealed that eco-label and green product value made the largest contribution in …