The Influence of Consumers Perception of Green Products on Green Purchase Intention
Year of publication: |
2014
|
---|---|
Authors: | Kong, Wilson ; Harun, Amran ; Sulong, Rini Suryati ; Lily, Jaratin |
Published in: |
International Journal of Asian Social Science. - Asian Economic and Social Society. - Vol. 4.2014, 8, p. 924-939
|
Publisher: |
Asian Economic and Social Society |
Subject: | Green consumerism | Green purchase intention | Green product | Green corporate perception | Green advertising | Green packaging | Green product value | Factor analysis | Malaysia |
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