Abel, Jeremy I.; Buff, Cheryl L.; O’Neill, John C. - In: Sport, Business and Management: An International Journal 3 (2013) 1, pp. 78-96
‐site at several local health clubs and an on‐line version of the questionnaire was made available to college students … their patronized health club. Health clubs would do well to develop and promote a brand image that is aligned more closely …