Uzdavinyte, Elze; Aubel, Martin; Gineikienė, Justina - In: Organizations and markets in emerging economies 10 (2019) 2, pp. 196-211
Consumer ethnocentrism (CET), healthiness perception and health consciousness have been extensively researched in … to analyze CET in light of food healthiness perception. All constructs were measured using established self-report scales …. Empirical results obtained through structural equation modelling show that (1) health consciousness increases healthiness …