Search Results - subject:"hedonic-utilitarian"

Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014536195

Adam, Martin; Roethke, Konstantin; Benlian, Alexander - In: Information systems research : ISR 34 (2023) 3, pp. 1148-1168

Persistent link: https://www.econbiz.de/10014384219

Choi, Dongwon; Bang, Hye Jin; Yoon, Sukki; Baek, Tae Hyun - In: International journal of advertising : the review of … 43 (2024) 1, pp. 149-172

Persistent link: https://www.econbiz.de/10014450246

Liu, Fu; Wei, Haiying; Xingyuan, Wang; Zhu, Zhenzhong; … - In: Journal of business research : JBR 165 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014332193

Shen, Feng - In: Review of business : interdisciplinary journal on risk … 43 (2023) 2, pp. 36-47

Persistent link: https://www.econbiz.de/10014364917

Shirai, Miyuri - In: Journal of consumer marketing 40 (2023) 7, pp. 815-825

Persistent link: https://www.econbiz.de/10014471123

Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 197-216

Persistent link: https://www.econbiz.de/10014245298

Bakpayev, Marat; Baek, Tae Hyun; Van Esch, Patrick; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 90-95

Persistent link: https://www.econbiz.de/10012698526

Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 740-764

Persistent link: https://www.econbiz.de/10012549627

Choi, Jungsil; Madhavaram, Sreedhar R.; Park, Hyun Young - In: Journal of retailing 96 (2020) 2, pp. 251-265

Persistent link: https://www.econbiz.de/10012295829

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