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Search: subject:"high-context culture"
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high-context culture
5
Consumer behaviour
3
Cultural identity
3
Konsumentenverhalten
3
Kulturelle Identität
3
Advertising
2
Advertising effects
2
Werbewirkung
2
Werbung
2
B-to-B-Marketing
1
Brasilien
1
Brazil
1
Business to Business (B2B)
1
Business-to-business marketing
1
Communication
1
Confidence
1
Corporate culture
1
Culture
1
Gender
1
Geschlecht
1
High Context Culture
1
India
1
Indien
1
Internet marketing
1
Kommunikation
1
Kultur
1
Kuwait
1
Lieferantenmanagement
1
Low Context Culture
1
Macau
1
Market
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Partitioned pricing
1
Preismanagement
1
Pricing strategy
1
Relating and connecting
1
Social Web
1
Social media advertisement
1
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Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
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English
6
Author
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Kara, Ali
2
Kaynak, Erdener
2
AlSaleh, Dhoha A.
1
Bhatacharjee, Dipanwita
1
Chow, Clement S. F.
1
Kite, Amanda
1
Kjerfve, Tania Nery
1
Raina, Reeta
1
Shapiro, Stephen L.
1
Smith, Brittany
1
Uddin, Md. Aftab
1
Waight, Consuelo L.
1
Won, Misun
1
Zameer, Asif
1
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Human resource development international : HRDI
1
International journal of Indian culture and business management
1
Journal of Asia Pacific business
1
Journal of euromarketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
6
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1
Connecting and relating in Brazil : implications of remote work
Waight, Consuelo L.
;
Kjerfve, Tania Nery
;
Kite, Amanda
; …
- In:
Human resource development international : HRDI
25
(
2022
)
2
,
pp. 231-253
Persistent link: https://www.econbiz.de/10013370910
Saved in:
2
An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior
Won, Misun
;
Shapiro, Stephen L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012667314
Saved in:
3
Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener
;
Kara, Ali
;
AlSaleh, Dhoha A.
- In:
Journal of euromarketing
26
(
2017
)
3/4
,
pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
Saved in:
4
A study of non-verbal immediacy behaviour from the perspective of Indian cultural context, gender and experience
Raina, Reeta
;
Zameer, Asif
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011664762
Saved in:
5
Time orientation and attitudes toward advertising in a
high-context
culture
: an empirical study of Macau
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
Saved in:
6
Business-to-business marketing communications : a descriptive study
Bhatacharjee, Dipanwita
;
Uddin, Md. Aftab
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011292602
Saved in:
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