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Search: subject:"hotel segment"
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Consumer behaviour
2
Hotel industry
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Hotellerie
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hotel segment
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Advertising
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Advertising effects
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Beziehungsmarketing
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Brand experience
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Brand management
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Marketingmanagement
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Umweltbewusstsein
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Werbung
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advertising effectiveness
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attitude toward the ad
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attitude toward the hotel
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customer experience
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customer service
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environmental involvement
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green advertising
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Baloglu, Seyhmus
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Chan, Ambrose Pak Ho
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Sahin, Safak
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Topcuoglu, Esra
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Tung, Vincent Wing Sun
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Journal of travel and tourism marketing
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The Cornell hospitality quarterly
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ECONIS (ZBW)
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The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak
;
Baloglu, Seyhmus
;
Topcuoglu, Esra
- In:
The Cornell hospitality quarterly
61
(
2019
)
4
,
pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
Saved in:
2
Examining the effects of robotic service on brand experience : the moderating role of
hotel
segment
Chan, Ambrose Pak Ho
;
Tung, Vincent Wing Sun
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 458-468
Persistent link: https://www.econbiz.de/10012179419
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