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  • Search: subject:"human brands"
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Year of publication
Subject
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Brand management 22 Markenführung 22 Consumer behaviour 18 Human brands 18 Konsumentenverhalten 18 Brand image 15 Markenimage 15 Brand 13 Markenartikel 13 human brands 10 Social Web 9 Social web 9 Celebrity endorsement 7 Celebrity-Werbung 7 Internet marketing 7 Online-Marketing 7 Social media 6 Beziehungsmarketing 5 Relationship marketing 5 Athletes 4 Instagram 4 Sportler 4 Advertising effects 3 Sportmarketing 3 Sports marketing 3 Werbewirkung 3 Authenticity 2 Brand attachment theory 2 Brand extension 2 Celebrity brands 2 Emotion 2 Genre 2 Markentransfer 2 Music sales 2 Personality psychology 2 Persönlichkeitspsychologie 2 Professional sports 2 Profisport 2 Qualitative analysis 2 Selfies 2
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Online availability
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Undetermined 25 Free 1
Type of publication
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Article 28
Type of publication (narrower categories)
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Article in journal 26 Aufsatz in Zeitschrift 26 research-article 1
Language
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English 27 Undetermined 1
Author
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Centeno, Edgar 2 Dann, Stephen 2 Eagar, Toni 2 Fowler, Kendra 2 Thomas, Veronica L. 2 Cambra-Fierro, Jesus 1 Cambra-Fierro, Jesús 1 Carlson, Brad D. 1 Castillo, Ernesto del 1 Centeno, Dave 1 Chang, Yonghwan 1 Chen, Huan 1 Chennamaneni, Pavan Rao 1 Chong, Sze Man 1 Christensen, Anna-Bertha Heeris 1 Cuevas, Leslie M. 1 Eckhardt, Giana M. 1 Erz, Antonia 1 Fournier, Susan 1 Giertz, Johann N. 1 Gountas, John 1 Gountas, Sandra 1 Grégoire, Yany 1 Gupta, Seema 1 Hallmann, Kirstin 1 Hammerschmidt, Maik 1 Haruvy, Ernan 1 Hemetsberger, Andrea 1 Hill, Brad 1 Hodge, Courtney 1 Hofmann, Julian 1 Hollebeek, Linda D. 1 Janakiraman, Ramkumar 1 John-Mariadoss, Babu 1 Johnen, Marius 1 Ki, Chung-Wha Chloe 1 Klaß, Nina 1 Ko, Yong Jae 1 Koo, Jakeun 1 Kottemann, Pascal 1
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Published in...
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Journal of business research : JBR 4 International journal of sport management and marketing : IJSMM 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of marketing management : JMM ; journal of the Academy of Marketing 2 The journal of product & brand management 2 European Journal of Marketing 1 European journal of marketing : EJM 1 Information systems research : ISR 1 International journal of sports marketing & sponsorship 1 Journal of Business Research 1 Journal of business ethics : JBE 1 Journal of consumer research : JCR ; an interdisciplinary journal 1 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1 Journal of marketing research 1 Journal of media business studies 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1 Journal of retailing and consumer services 1 Journal of service management 1 Journal of sport management : the official journal of the North American Society of Sport Management 1 Journal of the Academy of Marketing Science 1
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Source
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ECONIS (ZBW) 26 RePEc 1 Other ZBW resources 1
Showing 1 - 10 of 28
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Influencer marketing : a scoping review and a look ahead
Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 933-964
Persistent link: https://www.econbiz.de/10014427131
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Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types
Nguyen, Chau Minh; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JBE 193 (2024) 1, pp. 217-233
Persistent link: https://www.econbiz.de/10014637593
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Technology builds the journalist star? : an experiment on the effects of human star power and content exclusiveness on reading, sharing and paying intentions for online news
Klaß, Nina - In: Journal of media business studies 20 (2023) 1, pp. 27-51
Persistent link: https://www.econbiz.de/10014234938
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An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila; Centeno, Edgar; Cambra-Fierro, Jesus - In: Journal of business research : JBR 165 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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Building human brands : the role of critical reviews
Pomirleanu, Nadia; Chennamaneni, Pavan Rao; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
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Examining the outcomes of influencer activism
Thomas, Veronica L.; Fowler, Kendra - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468743
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How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.; Chen, Huan; Lee, Yu-Hao - In: The journal of product & brand management 31 (2022) 1, pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
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Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
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In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila; Centeno, Edgar; Cambra-Fierro, Jesús - In: The journal of product & brand management 31 (2022) 6, pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
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The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.; Hollebeek, Linda D.; Weiger, Welf Hermann - In: Journal of service management 33 (2022) 3, pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
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